Stats & Facts

Most of the customers you put on silent-hold will hang up.
Total callers
Callers left on silent-hold
Callers that hang up
Source: AT&T
Any time you put a caller on-hold you run the risk of them hanging up. Something as simple as playing music, promotions, or information can extend your business' 'hold-time' ten-fold.
40 sec
Callers left on a silent-hold hang up within 40 seconds
1.5 min
Callers left with music hang up after 1.5 minutes
5 min
Callers left with messages stay on the line up to 5 minutes
Source: North American Telecommunication Association

On-hold product promotion...
Source: Stan Rapp and Tom Collins of Maximarketing