Features | Benefits | Sample Scripts | Statistics | Alternatives | FAQ
Benefits of Message on Hold
Increase Sales
Use Audio Images “on hold” messaging as a direct sales tool; ultimately increase your bottom line. On hold music and messages are a proven and effective medium to advertise products and services to your callers.
The message on hold services allow you to capture a captive audience to:
- Use co-op dollars to advertise a specific brand of products and services.
- Inform callers of your most "profitable" products and services.
- Use as a teaser for discounts and specials that you may offer from time to time.
- Call attention to other divisions or related business areas of your company.
- Cross-sell related services.
Marketing Tool
Message on hold is a marketing device to publicize and inform. It can be the perfect medium to advance your current marketing strategies.
On hold music and message recordings are a powerful communication instrument when used in conjunction with other marketing efforts. Think of your on-hold message as a tactical marketing tool, and the content of the message as a part of your strategic marketing plan.
- Integrate it with your mission statement to bolster other communications and marketing campaigns.
- Reinforce newsletters and other mailed marketing promotions.
- Use as a teaser for discounts and specials that you may offer from time to time.
- Create and boost brand identity to callers.
- Share news and information related to your industry.
Image "Your Audio Image"
The professional blend of music and messages provided by Audio Images on hold shows your attention to detail. On hold productions will enhance your image. Conveying a professional image is everything to a business.
- Announce industry awards and recognitions.
- Publicize your credentials.
- Mention professional associations, designations and memberships.
- Give your callers a solid and classy impression of your organization.
- Boast about how long you've been in business.
- Music is a proven method to create positive ambience and atmosphere.
- Highlight your image as an industry leader.
Customer Service
Use Audio Images on hold as an added customer service tool to let your callers know that you care about them, appreciate their call and their business. Music and message information on hold can be used simply as a customer service device.
- On hold messaging is a proven method to reduce caller abandonment.
- Save time and answer callers frequently asked questions while on hold.
- Let callers know they are still on hold and that assistance is just moments away.
- Music and information can pacify and comfort callers, reducing their frustration.